Shawnie's stuff is a small business that specializes in custom cakes and cupcakes. The client wanted an online presence that represented the brand's identity with a gallery to showcase work and an easy order form for customers.
The content strategy on the home page prioritizes walking the customer through the services and establishing brand identity ending with social media accounts.
The main priority when designing the site was keeping the ordering process simple yet comprehensive. There are several CTAs directing users to the order form for easy sales conversions.