Alicia expressed her need to have an online presence outside of LinkedIn that highlighted her passion for youth development. She wanted a space where her numerous news features could be highlighted, pictures of her in the field and links to previous organizations could live and be updated at an ongoing basis.
Keeping in mind Alicia's goals to have a usable and visually-stunning website centered around her career, I started designing a personal portfolio site with a flat hierarchy. I built the site using Squarespace, I wanted to go with a website builder that Alicia could update on her own as her career progresses.
The design of her portfolio focuses on making sure that the site visitors know what Alicia has done both in business and in the community and how they intersect. Her business is the community.