Rachelle Appelle is a Los Angeles based seamstress that specializes in custom wedding garb, costumes & aerial performance leotards.
The client was looking to pivot more into the wedding industry, focusing less on the costume making piece of the business. To do this we lead with wedding imagery in the hero and focus on introducing the wedding business first. Then introducing the other custom work further down the page.
The process of making custom work is intimate and detailed regardless if it is for a wedding or performance. The website establishes trust with the viewer through thoughtful design.