Kim Harris
UX designer

Overview 

In the time of being able to order everything at the tip of your fingers, it only makes sense that we are able to take care of our pets even when life gets busy.

Wag fulfills that need by allowing you to book walkers & sitters right from your phone. 

UX Challenges

There is no rationale or design standard across the apps navigation and hierarchy. The home page and hamburger menu are crowded and lack clear customer goals

Stakeholder feedback were all based on assumptions due to the nature of the project.

UX Goals

Improve the over all UX of the app by making the navigation consistent and fluid. Create a walker profile flow that allows pet parents to become more familiar and comfortable with walkers. Making trust the top priority. Currently you can only view profiles of a walker you where there is an active or past reservation.

My Role

As Designer for my project, I was involved in the entire process, including the overall strategy, user research, website hierarchy and visual designs.

TimeFrame 

8 weeks

Research
Wag Mobile App Re-Design - UX
Wag Mobile App Re-Design - UX
App Audit
Wag Mobile App Re-Design - UX
Wag Mobile App Re-Design - UX
Ideate
Wag Mobile App Re-Design - UX
Define

Problem

The app reviews in the Apple App store told a different story besides an outdated application. Dog owners had lost trust in the company. The app was constantly crashing, walkers were canceling walks last minute, and customer service was unreliable. In the worst cases, a dog was lost and walkers were staying in people’s homes longer than they should. I believe design that is purposeful with people in mind can improve the overall trust in Wag and it’s walkers. Based on user research this re-design will prioritize product trust.

Wag Mobile App Re-Design - UX
User Journey Insights:The main flow of booking a service needs to stay short and straight forward. The existing flow for Wag solves the users problem well, I do not want to convolute that process. I will need to solve for introducing new trust without changing the core feature.

User Journey Insights:

The main flow of booking a service needs to stay short and straight forward. The existing flow for Wag solves the users problem well, I do not want to convolute that process. I will need to solve for introducing new trust without changing the core feature.

Visual Designs
Wag Mobile App Re-Design - UX
Wag Mobile App Re-Design - UX
Wag Mobile App Re-Design - UX
Wag Mobile App Re-Design - UX
    

    

Wag Mobile App Re-Design - UX
Prototype

Wag Prototype

Test out my full design solution for yourself! Pick a user goal from the list below, or complete them all!

1. Book a service for your furbaby

2. Browse walker profiles 

3. View your dogs profile

4. View the pricing profile and book a service 

*this is best completed on desktop