A Staple in the Natural Hair Community
Being a natural hair Instagram influencer I have been able to work with several brands over the the past 5 years. Luster's Pink has been apart of my personal haircare routine since I was a child.
Recently they launched a new product and it prompted me to take a look at their brand website lusterspink.com to see how they have updated the site. To my surprise the site has not been updated for quite some time. The site navigation and layout is very outdated, leaving more to be desired for the overall experience
1. Update navigation of Luster's Pink's expansive online product inventory
2. Keep newest product launch at the forefront of the site
3. Update typography and brand color usage
As Designer for my project, I was involved in the entire process, including the overall strategy, user research, website hierarchy and visual designs.