As part of an initiative to improve product discovery and engagement, I led the design of a personalized Product Listing Page (PLP) for Aritzia, aimed at surfacing more relevant content based on user behavior, preferences, and intent signals.
Aritzia’s personalized PLP focuses on discovery, showcasing localized recommendations and trending styles to reflect their region and season.
For existing customers, personalization deepens through data driven recommendations based on past interactions previous purchases, browsing history, and saved items.
The goal is to create a highly relevant and frictionless shopping experience by surfacing products they’re most likely to engage with. By dynamically adjusting the PLP to reflect individual preferences, we reduce cognitive load and increase the likelihood of conversion while reinforcing brand affinity.
Want to view the detailed case study?
More Projects
UX/UI DESIGN • USER FLOWS
Buy Online, Pick Up in Store
Surfacing local availability and pickup options early, driving convenience, confidence, and omnichannel conversion.